Cowell’s New Latino Boyband Show In The Making



Music mogul Simon Cowell is stepping into the Hispanic entertainment arena by creating a new reality show.

The X Factor creator is creating another musical competition. He will produce boyband competition show titled La Banda, in which competitors will compete to earn a spot in a Latino band.

Simon says, “I’m delighted to be partnering with Univision… They are fantastically ambitious and, most importantly for La Banda, they are totally focused on discovering and creating the next music superstars.

There is a huge opportunity for this band and we are going to be giving the power via this show to the millions of teenage fans.”

The series is slated to premiere in 2015 and feature contestants from Mexico, Central America, South America, the Caribbean and Puerto Rico.

They will all compete for a place in La Banda and for a coveted recording contract with Sony Music Latin and Syco Music.

Sony Music Latin works with some of the biggest Latin stars, including Ricky Martin, Shakira, Marc Anthony, Romeo Santos, Chayanne and Prince Royce.

“Univision’s collaboration with Simon Cowell’s Syco Entertainment is part of our commitment to innovation and to raising the bar in entertainment for our audiences and partners,” said Alberto Ciurana, president, Programming and Content, Univision Communications Inc.

“La Banda will tap into Hispanic America’s passion for music unlike any other program on television and will bring millions of fans the next international musical sensation.”

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